The latest episode of Shark Tank India 4 turned into a fiery debate as a men’s makeup brand, Yaan Men, entered the tank. Founder Rahul Shah, hailing from a Rs 500 crore business family, pitched his brand, aiming to break stereotypes around male grooming. Asking for Rs 60 lakhs for 6% equity, Rahul revealed he avoids the word “makeup” in branding to dodge societal bias.
While Vineeta Singh highlighted how men abroad confidently use concealers, Namita Thapar pointed out the cultural perception linking makeup to the LGBTQ+ community. Aman Gupta, however, argued that modern Indian men are embracing grooming.
The real drama unfolded when the sharks questioned why Rahul needed funding despite his wealthy background. As he defended his passion for independence, Vineeta, Namita, and Peyush Bansal stepped out. But just when things seemed over, Anupam Mittal shocked everyone with a bold offer—Rs 1 crore for 20% equity!
Rahul took the deal, leaving the sharks speechless. Anupam even joked with Aman about their rivalry, quipping, “Hum log ki banti nahi hai, banane ka paisa lagta hai!”
With this game-changing pitch, men’s beauty just got a new champion! Stay tuned for more Shark Tank spice!
