Akhil Sathyan’s Malayalam blockbuster adds ₹0.45 crore on Day 21, pushing its India net close to ₹67.7 crore as the film continues its impressive theatrical run into the third week.
The box office journey of Sarvam Maya continues to be one of the biggest success stories in Malayalam cinema this season. Even as weekday footfalls slow down in its third week, the Nivin Pauly starrer is holding firm, inching closer to the ₹70 crore milestone at the Indian box office.
After collecting an estimated ₹67.22 crore in its first 20 days, the film added approximately ₹0.45 crore on Day 21 (Wednesday), taking the total India net collection to around ₹67.67 crore. While the daily numbers have softened, the cumulative figure confirms that Sarvam Maya has already secured its place among the top-performing Malayalam releases of the year.
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Day 21 Box Office Collection: Expected Midweek Dip
As per early live estimates, Sarvam Maya earned around ₹0.45 crore India net on its twenty-first day. The figures are still subject to updates, but the trend reflects a predictable weekday slowdown following three packed weekends and strong initial traction.
Third-week collections usually depend heavily on occupancy retention and screen availability, both of which naturally shrink as new releases enter the market. Even so, sustaining close to half a crore on a Wednesday after crossing ₹67 crore is a strong indicator of long-tail audience interest.
Trade sources suggest that the film is now transitioning into a steady maintenance phase rather than aggressive growth, which is common for high-performing theatrical runs.
21-Day Box Office Performance Snapshot
Here’s how Sarvam Maya has performed over its three-week theatrical journey so far:
Week 1: ₹35.10 crore
The film opened to an excellent response, posting strong growth over the opening weekend and maintaining solid weekday stability.
Week 2: ₹22.60 crore
Collections dipped by approximately 35%, which is considered healthy for a second week, especially after a big opening.
Week 3 (Till Day 21): Approximately ₹9.97 crore
While the third week shows a visible slowdown, weekend spikes on Days 17 and 18 kept momentum alive before weekday numbers softened again.
Total India Net (21 Days): ₹67.67 crore
This trajectory firmly establishes Sarvam Maya as a commercial blockbuster within the Malayalam market.
Occupancy Report: Where the Film Is Still Pulling Crowds
On Wednesday, January 14, 2026, Sarvam Maya recorded an overall 12.66% Malayalam occupancy across theatres.
Show-wise occupancy:
- Morning Shows: 11.12%
- Afternoon Shows: 14.20%
- Evening Shows: 0%
- Night Shows: 0%
The absence of evening and night shows indicates reduced screen allotment in many centres, a normal pattern during the third week when exhibitors begin making room for newer releases.
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City-Wise Occupancy Highlights
Despite lower overall occupancy, certain urban centres continue to show encouraging numbers:
- Chennai: 52% occupancy – the strongest performance among all tracked regions
- Mumbai: 22% occupancy
- Bengaluru: 21% occupancy
- Kochi: 13% occupancy with 142 shows
- Kozhikode: 15.5% occupancy
- NCR: 5% occupancy
- Hyderabad: Minimal activity
- Trivandrum, Thrissur, Kollam, Alappuzha: Single-digit occupancy, reflecting normal third-week tapering
Chennai’s exceptional occupancy underscores the film’s crossover appeal beyond Kerala, driven largely by strong word-of-mouth among Malayalam-speaking audiences in metro cities.
What’s Driving Sarvam Maya’s Box Office Strength
Directed by Akhil Sathyan and produced by Firefly Films, Sarvam Maya benefits from a strong emotional core combined with commercial entertainment elements. The film’s storytelling has resonated across age groups, drawing repeat audiences and family crowds during the first two weeks.
Nivin Pauly’s star power has played a significant role in ensuring a strong opening and sustained traction. Supporting performances by Aju Varghese, Preity Mukhundhan, and Janardhanan have also received praise for adding humor and emotional depth to the narrative.
Trade analysts credit the film’s success to a balanced mix of content credibility, audience relatability, and wide release strategy across Kerala and major metro markets.
Box Office Milestones and What Lies Ahead
With the India net nearing ₹68 crore, the next benchmarks for Sarvam Maya include:
- ₹70 crore India net — Likely achievable if the film maintains steady weekday holds and benefits from another mild weekend jump.
- Extended theatrical legs — Single screens and select multiplexes may continue running the film depending on regional demand.
- Strong lifetime potential — Even with conservative estimates, the film appears well positioned to close above ₹70–72 crore domestically.
However, competition from upcoming Malayalam releases and reduced screen counts could limit further acceleration. The coming weekend will be crucial in determining how much more the film can add to its lifetime total.
Malayalam Cinema’s Big Win of the Season
The performance of Sarvam Maya reinforces a growing trend in Malayalam cinema: content-driven commercial films with strong emotional hooks are finding massive theatrical acceptance across India’s metro circuits as well.
Over the past few years, Malayalam films have steadily expanded their national footprint, and Sarvam Maya adds another solid chapter to that success story. Its sustained collections in cities like Chennai, Bengaluru, and Mumbai reflect the widening audience base for Malayalam storytelling.
For exhibitors, the film has delivered reliable footfalls during a competitive release window, strengthening confidence in regional cinema’s box office viability.
Final Verdict
Despite the natural third-week slowdown, Sarvam Maya remains a box office success story, holding steady at approximately ₹67.67 crore India net after 21 days. With decent occupancy in key metro markets and a loyal audience base still turning up, the film is on track to end its theatrical run as one of the highest-grossing Malayalam films of the season.
As the film edges closer to the ₹70 crore milestone, industry eyes remain firmly fixed on its weekend trends and screen retention.
For the latest Malayalam box office updates, film industry analysis, and entertainment news, keep following Ulta Palta Khabar.
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Note: Box office figures are estimates from various sources and have not been independently verified by Ulta Palta Khabar.
