Alpha inches closer to the INR 100 crore worldwide milestone after 17 days, but the Alia Bhatt-Hrithik Roshan-led spy thriller continues to underperform at the domestic box office despite belonging to Yash Raj Films’ blockbuster Spy Universe.

One of the most anticipated Bollywood releases of 2026 is facing an unexpected reality at the box office.

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Yash Raj Films’ Alpha, featuring Alia Bhatt, Hrithik Roshan, Sharvari Wagh, Bobby Deol and Anil Kapoor, arrived in cinemas with enormous expectations. As the first female-led film in YRF’s celebrated Spy Universe, the movie carried the responsibility of expanding one of Indian cinema’s biggest franchises.

However, 17 days into its theatrical run, the numbers tell a very different story.

Despite an impressive star cast, slick action, large-scale production values and strong pre-release buzz, Alpha has collected ₹57.70 crore India Net and ₹97.80 crore worldwide gross, leaving the film just short of the prestigious ₹100 crore global milestone.

While the worldwide figure appears respectable on paper, industry observers expected significantly bigger numbers from a franchise associated with films like Pathaan, Tiger 3 and War.

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Alpha Box Office Collection Day 17

Here’s how the film has performed across its theatrical run:

Day	India Net Collection
Day 1	₹9.25 Cr
Day 2	₹11.50 Cr
Day 3	₹13.25 Cr
Day 4	₹3.85 Cr
Day 5	₹4.25 Cr
Day 6	₹2.85 Cr
Day 7	₹2.50 Cr
Day 8	₹1.65 Cr
Day 9	₹2.25 Cr
Day 10	₹2.25 Cr
Day 11	₹0.75 Cr
Day 12	₹0.85 Cr
Day 13	₹0.60 Cr
Day 14	₹0.60 Cr
Day 15	₹0.25 Cr
Day 16	₹0.45 Cr
Day 17	₹0.60 Cr

India Net Collection: ₹57.70 Crore

The trend reveals a sharp decline after the opening weekend. While the first three days generated decent momentum, weekday collections fell rapidly, and the film has since struggled to maintain meaningful theatrical occupancy.

Worldwide Box Office Performance

According to the latest figures:

India Net: ₹57.70 Crore
India Gross: ₹68.75 Crore
Overseas Gross: ₹29.05 Crore
Worldwide Gross: ₹97.80 Crore

Interestingly, nearly 30% of the worldwide business has come from overseas markets, highlighting the international appeal of the YRF Spy Universe and its star cast.

However, domestic collections remain below expectations for a tentpole Hindi release.

A Landmark Film for the YRF Spy Universe

Alpha was positioned as more than just another action thriller.

The film introduced a fresh perspective to Yash Raj Films’ interconnected Spy Universe by placing two women at the centre of the narrative while also bringing Hrithik Roshan’s established spy character into the larger storyline. Directed by Shiv Rawail, the film blended espionage, globe-trotting action, emotional stakes and franchise-building elements designed to expand the universe for future installments.

The casting of Alia Bhatt in a high-octane action role generated significant curiosity long before release, while Sharvari Wagh was presented as an emerging force within the spy franchise. With Bobby Deol and Anil Kapoor adding further star power, expectations were naturally sky-high.

Why the Box Office Momentum Slowed

Although Alpha opened on a respectable note, the collections failed to sustain beyond the first weekend. The steep drop in weekday earnings suggests that initial curiosity did not fully translate into long-term theatrical momentum.

In the current box office landscape, where audience response spreads instantly through social media and word of mouth, sustained growth often depends on repeat viewing and strong recommendations. The film’s daily trend indicates that it struggled to generate that level of sustained audience pull.

Competition from other releases, shifting viewer preferences and the challenge of meeting the enormous expectations attached to the Spy Universe may also have influenced its theatrical trajectory.

Overseas Market Offers Some Relief

While domestic collections remained under pressure, Alpha found comparatively stronger support in international territories.

With ₹29.05 crore overseas, the film benefited from the global popularity of both Alia Bhatt and Hrithik Roshan, as well as the established reputation of YRF’s spy franchise among international audiences.

Markets across North America, the UK, the Middle East and parts of Australia contributed to the film’s overseas total, helping push the worldwide figure close to the ₹100 crore mark.

Alia Bhatt’s Action Avatar Sparks Conversation

One of the biggest talking points surrounding Alpha has been Alia Bhatt’s transformation into a full-fledged action heroine. Known primarily for her performances in dramas and relationship-centric films, Alia embraced an action-heavy role that showcased a different side of her screen presence.

The film’s marketing heavily promoted her physical training, stunt sequences and high-energy action scenes, making Alpha an important step in her evolving filmography.

Regardless of the final box office outcome, the film is likely to remain a significant milestone in her career as Bollywood continues expanding opportunities for female-led action films.

Can Alpha Still Cross ₹100 Crore Worldwide?

The immediate target is now clear.

With a worldwide gross of ₹97.80 crore, Alpha needs just over ₹2 crore more to enter the ₹100 crore worldwide club. Given its ongoing theatrical run, that milestone remains within reach, although the pace of collections has slowed considerably.

Crossing ₹100 crore would provide a symbolic boost, but industry expectations for a film of this scale were considerably higher.

OTT Release Could Rewrite the Narrative

Like many large-scale action films, Alpha could find a second life on streaming platforms. Spy thrillers often perform strongly in the digital space, where viewers discover them without the pressure of theatrical expectations.

A successful OTT premiere could introduce the film to a wider audience and improve its long-term reception, especially among fans of franchise-based storytelling.

Its action sequences, international locations and interconnected universe may also encourage repeat viewing once it becomes available for home audiences.

What This Means for Bollywood’s Spy Franchise Era

The performance of Alpha could influence how studios approach future female-led action spectacles. While the YRF Spy Universe remains one of Bollywood’s most valuable cinematic brands, the film highlights that even established franchises cannot rely solely on star power or brand recognition.

Audience engagement, strong storytelling and positive word of mouth remain critical to sustaining theatrical momentum.

For Yash Raj Films, Alpha will likely serve as an important case study in balancing franchise expansion with audience expectations.

Also Read: https://ultapaltakhabar.com/dhamaal-4-box-office-collection-day-10-ajay-devgns-comedy-riot-smashes-%e2%82%b9169-90-crore-worldwide-weekend-jump-signals-long-theatrical-run/

Final Verdict

Seventeen days into its theatrical run, Alpha has collected ₹57.70 crore India Net, ₹68.75 crore India Gross, ₹29.05 crore Overseas, and ₹97.80 crore Worldwide, placing it on the verge of the ₹100 crore global milestone.

While the film has delivered visually ambitious action and expanded the YRF Spy Universe, its box office journey has fallen short of the lofty expectations that accompanied its release. Even so, with a major streaming debut still ahead and the enduring popularity of its stars, Alpha may yet carve out a stronger legacy beyond cinemas. For now, all eyes remain on whether it can cross the ₹100 crore worldwide mark and regain momentum in the weeks ahead.

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Note: Box office figures are estimates from various sources and have not been independently verified by Ulta Palta Khabar.