Time is money—and Bengaluru’s consumer court just proved it! A PVR INOX theatre has been slapped with a ₹1 lakh fine for delaying the start of Sam Bahadur by playing a barrage of ads before the film. The complainant, who attended the 4:05 pm show in December 2023 with family, was irked when the movie didn’t roll until 4:30 pm. With work commitments disrupted, the viewer filed a complaint—and won big!
The court didn’t hold back, emphasizing that “no one has the right to waste others’ time.” Along with the punitive damages, PVR INOX must pay ₹20,000 for the complainant’s inconvenience and ₹8,000 in legal expenses. More importantly, the chain has been ordered to clearly state the actual movie start time—because, let’s face it, nobody wants to pay for popcorn and a half-hour ad marathon.
Looks like theatre-goers are done with “ad-ventures” before their cinematic escape!
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