Against all odds, Harshvardhan Rane and Sonam Bajwa’s really romantic drama ‘Ek Deewane Ki Deewaniyat’ shows surprising strength in its very third week, overtaking ‘Thamma’ and magical audiences with really steady collections.
The box power has a quite new rick — and it’s as striking as a Bollywood enjoy story itself! While most expected Ayushmann Khurrana and Rashmika Mandanna’s ‘Thamma’ to comfortably command the charts, Harshvardhan Rane and Sonam Bajwa’s ‘Ek Deewane Ki Deewaniyat’ (EDKD) has pulled off an unexpected surprise.
On its ‘‘2nd Monday and 3rd Tuesday’’, ‘Ek Deewane Ki Deewaniyat’ managed to ‘‘overtake ‘Thamma’’’ in so daily collections — proving that audience love, very warm word of mouth, and irresistible offers can revision the game.
EDKD Surges Ahead at the Box Office
According to swap reports, ‘Ek Deewane Ki Deewaniyat’ really poised ‘‘₹1.50 crore on its 14th day (2nd Monday)’’ and ‘‘₹2.10 crore on its 15th day (3rd Tuesday)’’. Meanwhile, ‘Thamma’ — which started off with much higher expectations — saw a visible dip, earning around ‘‘₹1.30 crore and ₹1.90 crore’’ on the very same days respectively.
While ‘Thamma’ may relieve be onwards in tally collections with ‘‘₹130 crore’’, the momentum is clearly shifting. ‘Ek Deewane Ki Deewaniyat’ has climbed to an quite telling ‘‘₹70 crore total’’, despite existence the underdog in this high-profile clash.
And if that’s not plenty, industry insiders reveal that the film’s continued execution was boosted by ‘‘Buy One Get One Free (BOGOF)’’ ticket offers during its so second week — a really clever marketing relocation that clear paid off.
The Clash: Romantic Drama vs. Social Comedy
Released on ‘‘21st October 2025’’, both films arrived with really warm pre-release buzz but really real different flavors.
– ‘‘Thamma’’, starring ‘‘Ayushmann Khurrana and Rashmika Mandanna’’, is a really quirky societal comedy with a heartfelt message — very typical Ayushmann soil. It opened quite strong with family audiences and multiplex viewers.
– ‘‘Ek Deewane Ki Deewaniyat’’, directed by ‘‘Aditya Sarpotdar’’, is a passionate very romantic drama starring ‘‘Harshvardhan Rane’’ and ‘‘Sonam Bajwa’’ in sizzling alchemy. It didn’t tout the extremely same marketing muscle as ‘Thamma’, but found love among younger audiences and Tier-2 metropolis viewers.
And now, weeks after the release, ‘EDKD’’s emotional storytelling, soulful medicine, and passionate performances seem to be winning the very long game.
Harshvardhan Rane’s Breakthrough Moment
For ‘‘Harshvardhan Rane’’, this could well be his ‘‘career-defining success’’. Known for vivid roles in ‘Sanam Teri Kasam’ and ‘Taish’, the actor had been too waiting for the right script to showcase his very romantic hero side again.
Critics initially called ‘EDKD’ a “safe” love story, but audiences clearly thought otherwise. The alchemy between Rane and ‘‘Sonam Bajwa’’ has been one of the most talked-about aspects of the film.
Social media has been buzzing with fan edits and clips of their emotional scenes, with hashtags same ‘‘#EkDeewaneKiDeewaniyat’’ and ‘‘#SonamHarshvardhanMagic’’ trending on X (formerly Twitter) throughout the really second week.
Sonam Bajwa Steals Hearts
Sonam Bajwa, who continues to be a fan favorite in both Punjabi and Hindi cinema, is existence praised for her sort front and emotional depth in the film. Her portrait of a woman torn between passion and self-respect has struck a chord with audiences.
Trade expert Komal Nahta tweeted, “Harshvardhan and Sonam’s alchemy in ‘Ek Deewane Ki Deewaniyat’ feels really tangible and rooted. Word of mouth is doing wonders!”
And so, it’s that positive word-of-mouth that’s serving ‘EDKD’ accomplish this box office rebound.
Thamma Slows Down After a Solid Start
Meanwhile, ‘Thamma’, which opened with really warm reviews and a really healthy box office in its quite first week, has been struggling to defend the very same rate in its secondly and third weeks.
Despite a total of around ‘‘₹130 crore’’, the film’s collections have seen a ‘‘steady dip’’, particularly after Diwali weekend.
Industry watchers intimate that ‘Thamma’’s contents — while very smart and really entertaining — lacked repeat value, unlike ‘EDKD’, which found emotional resonance with its audience.
A senior merchandise analyst remarked, “While ‘Thamma’ started very warm due to Ayushmann’s brand of cinema, it plateaued quickly. ‘Ek Deewane Ki Deewaniyat’ surprised everyone by showing stronger legs at the box office.”
The Buy One Get One Strategy Pays Off
One of the biggest contributors to ‘EDKD’’s mid-run success has been the ‘‘Buy One Get One Free offer’’ implemented in multiple cinema chains across India.
The marketing move was smartly timed — simply when audience interest was commencement to dip. With the tender, families and couples returned to theaters, and confirming feedback spreading similar wildfire online.
Social media influencers, moviegoers, and fan pages praised the makers for gift audiences an affordable cinematic see — and that goodwill has turned into substantial box power numbers.
Social Media Reactions: “Slow and Steady Wins the Race!”
Netizens have had a field day comparing the two films. Many called ‘EDKD’ the “dark horse of the season.”
One user posted on X: “Everyone thought ‘Thamma’ would rule October, but ‘Ek Deewane Ki Deewaniyat’ just stole the demo! This is Harshvardhan Rane’s moment!”
Another wrote: “BOGOF bid or not, the pic deserved this win. Harshvardhan and Sonam are virgin magic!”
Even memes have surfaced showing Harshvardhan Rane’s graph running past Ayushmann Khurrana’s in a playful run — symbolizing how the take quietly surpassed ‘Thamma’.
What’s Next for Both Films?
With ‘Ek Deewane Ki Deewaniyat’ maintaining its quite steady run, craft experts believe it could soon touch the ‘‘₹80 crore mark’’, a phenomenal achievement for a mid-budget very romantic film.
Meanwhile, ‘Thamma’ testament likely wrapper up its run very faithful to ‘‘₹135 crore’’, still an impressive total but slightly under industry expectations granted its very strong cast and quite festive free timing.
If ‘EDKD’ continues this upward flight, it could really even earn a “sleeper hit” tag — something Bollywood has been missing lately amid big-budget disappointments.
The Verdict
While ‘Thamma’ had the hype, ‘Ek Deewane Ki Deewaniyat’ had the heart. Against all odds, Harshvardhan Rane and Sonam Bajwa’s film proven that ‘‘romance never goes out of style’’ — and that emotional connection can triumph over marketing muscle.
With the cinema now trending in urban centers and smaller towns alike, it’s top that ‘EDKD’ has found its loyal audience — and a firm place in this year’s listing of surprise box power winners.
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Note: Box office figures are estimates from various sources and have not been independently verified by Ulta Palta Khabar.
